Current Role
META x LLAMA
Role: Content Specialist
I annotate and write prompts for Meta AI & AI Characters, recommend new features and feature improvements, and conduct competitive analyses/case studies for AI UGC products.
Past Roles
SAMBA DE AMIGO CAMPAIGN
Role: Copywriter
I worked cross-functionally, ideating concepts and writing pitch materials for Meta’s Samba de Amigo launch campaign.
META HORIZON WORLDS x INSTAGRAM
I worked cross-functionally, ideating concepts and writing pitch materials for Meta Horizon Worlds’ marketing campaign.
ASGARD’S WRATH 2 CAMPAIGN
I worked cross-functionally, ideating concepts and writing pitch materials for Asgard’s Wrath II’s launch campaign for Meta.
ARTIE x MOBILE GAMES
Role: Head Writer
I worked cross-functionally with studio, engineering, and leadership to create scalable generative metadata, immersive worlds, and unique characters that came to life in the mobile game Pong Legends.
ARTIE x CHOCOTOY
I worked cross-functionally with studio, engineering, and leadership to create scalable generative metadata, immersive worlds, and unique characters that aligned with Chocotoy’s creative vision.
ARTIE x JUNKYARD
I worked cross-functionally with studio, engineering, and leadership to create scalable generative metadata, immersive worlds, and unique characters that aligned with Junkyard’s creative vision.
PARTICLE x INSTAGRAM
I ideated concepts, copy, and packaging for the launch of Particle and the following Banksy campaign.
TEN-YEAR-OLD TOM x HBO MAX
Role: Producer
I worked cross-functionally with creative and leadership to create story breaks/scripts that aligned with the creator’s vision. I conducted independent research to recognize audience demographics and pinpoint trending preferences.
MSCHF
Role: Contributing Writer
I pitched and wrote copy for immersive marketing campaigns.
BRUD x SOCIAL
Role: Narrative Lead
I worked cross-functionally with studio, data analytics, and leadership to craft scalable narratives for viral, virtual personalities.
BRUD x MUSIC
I worked cross-functionally with studio, casting, music production, leadership, and a featured artist to create Bermuda’s first single.
BROTHER x SNAPCHAT
Role: Social Media Producer
I leveraged data for creative development, audience growth, and user engagement.
SUPER DELUXE x INSTAGRAM
RIPPLE ENTERTAINMENT x SNARLED
ABSO LUTELY x STEVE BRULE S4
Role: Production Intern
I did not once cause John C. Reilly to break character.