As a Product Manager with a background in copywriting and content strategy, Lauren is a skilled cross-functional communicator who anticipates user needs. While stakeholder management, prioritization, and data analysis have always played a significant role in the development of her projects, she became efficient in the following platforms through UCLA Extension: Figma, Tableau, SQL, Jira, ProductPlan, and Confluence.
I optimize products for IDEAL USER EXPERIENCES.
Scenario: CarXchange is reporting sluggish sales and needs focused promotions to increase sales and reduce overstock inventory. In this presentation, you’ll find my team’s analysis of CarXchange’s current sales patterns and our recommended solutions.
Scenario: FloodIt! is a mobile gaming app who is struggling to grow their audience and maintain high engagement. In this presentation you’ll find my analysis of their current users/user behaviors with data-informed next steps to reach their goals.
Scenario: Google wants to find opportunities to improve their shopping UX in the Google Merchandise Store. In this presentation, you’ll find my analysis of their customer behaviors, user segments breakdowns, conversion issues, and recommended KPIs and OKRs.
Scenario: Two Birds, One Stone Publishing is a publishing house transitioning from physical publishing to digital ebooks. After falling short of their original KPIs, they needed a new product strategy. In this presentation, you’ll find my user personas, value proposition, SWOT & PEST analyses, and recommendations.